Amazin’
I normally love Amazon, not only for their price but for their excellent customer service and their innovations in areas such as searching inside books and recommendation engines. It really bothers me though when I’m looking at a product page for, say, a computer, and instead of showing me a price, they tell me “To see our low price, add this item to your cart.” Their explanatory page for this behavior says:
The “click for price” message indicates an additional discount is in effect, and this discount is calculated in the Shopping Cart. You can see this price by clicking the product name and then selecting the Add to Cart button on the product information page. Please be assured that simply adding an item to your cart does not obligate you to buy it–you can always delete the item from your cart if you decide not to purchase it.
That’s crazy. It completely breaks the Web model of transparency, and adds extra steps to my browsing process (add the item to the cart, read the price, remove the item from the cart). Tssk.