Areas of Expertise
Talent Representation (Artist Manager + Music Agent)
Producer: Live + Experiential Events
Music Business Development
Artist & Label Relations
Artist Marketing
Contract Negotiations (inc. Concert & Tour Deals, Label & Publishing, Syncs)
Team Leadership
Tour Marketing, Strategy + Planning
Digital + Traditional Music Marketing
Cross-Function, Multi-Team Marketing
Experience
MJF Management I Consulting
Key Client: Jamestown Revival
Jamestown Revival Highlights:
170mm+ streams to date from scratch
Grew live fan base to 1,200+ in major markets
The Outsiders (A New Musical) - Music & Lyrics by Jamestown Revival - Winner 2024 Tony Award - Best Musical; 2025 Grammy Nominee - Best Musical Theater Album
TV Show and Commercial Syncs includes: Tracker, American Rust, This is Us, Walker, Dodge, Coors
National TV & Press includes: Jimmy Kimmel Live!, Kelly Clarkson Show, Rolling Stone, Billboard, Paste, AP, NY Times, American Songwriter
Major U.S. music festival appearances include: Coachella, Stagecoach, Lollapalooza, ACL, Farm Aid, Bottle Rock and Outlaw Festival (featuring Willie Nelson)
Team Lead, Artist Relations Team +
Senior Business Development & Marketing, Live Team
Artist Relations Team Lead: Direct point-of-contact for major artist management companies for on- and off-platform artist marketing campaigns + company initiatives
Artist Marketing Campaigns (U2, Elton John, Brockhampton, among others)
Cross-Function, Multi-Team Marketing
Artist + Label Relations
Strategic Planning
Concert Producer + Business Development Lead for Spotify’s Playlist Live Concert Series:
Hot Country Live featuring Carrie Underwood, Dan + Shay
Viva Latino Live featuring Bad Bunny, Daddy Yankee, Becky G.
Rap Caviar Live featuring Chance the Rapper, Migos, Megan Thee Stallion
VP, Business Development
Tour Executive
Business Development
Artist + Label Relations
National Tour Marketing
Contract Negotiations
Generated financial models valued at $5M+
Point of Contact for Kanye West’s “Yeezus” Tour”
VP, Marketing
Product Manager for notable artists, including Stevie Nicks (Crystal Visions - The Very Best of Stevie Nicks) and Lindsey Buckingham (Under The Skin).
Cross-Function Marketing Oversight for new release campaigns, including digital marketing, radio promotions, publicity and tour marketing.
Multi-Million Dollar Budget Oversight
VP, Tour Marketing & Artist Development
Department Head
Producer - Promotional Tours & Live Events
National Tour Marketing
Artist Marketing + Artist Development
Product Management (NIN, Beck)
Multi-Million Dollar Budget Oversight
Music Agent
Key Clients included: No Doubt, Weezer, Goo Goo Dolls
Contract Negotiations with Major Concert Promoters + Venues
National Tour Oversight (including Marketing, Promotions, Ticketing)
Artist Development
About Marc Friedenberg
Marc Friedenberg is an established and highly respected music industry executive. Prior to founding MJF Management, he held senior positions at Spotify, AEG Live, Interscope Geffen A&M Records, Warner Records and WMe, and has a proven track record of success in talent representation, team leadership, music business development, tour marketing, contract negotiations, cross-function / multi-team marketing, digital & traditional music marketing, concert promotion, producing live + experiential events and artist + label relations.
“Marc played an essential and successful role in integrating our live initiatives with the internal sales team(s) and developing our cross-promotional initiatives…(and) played a key role in developing shows in Spotify’s playlist live concert series, including the launch of the Hot Country Live concert series and other shows for the RapCaviar Live and Viva Latino concert series. Marc will most certainly prove to be a valuable member of your organization.”
“Marc is one of my favorite managers to work with. He is an outstanding strategist, has a keen understanding of negotiating agreements to achieve the best possible results for his clients, and has an excellent grasp of contract legalese. And importantly, Marc has shown he represents his clients with the utmost of integrity and tenacious passion.”
“I’ve enjoyed working with Marc in various capacities over the course of my career and with each venture I have genuinely appreciated his insight, intuition and unique perspective for the initiative at hand. While tenacious in representing his clients, Marc has also proven to be fair and reasonable for all concerned. As important, Marc is always a pleasure to work with and someone I continually hold in high regard.”
Additional Skills
Experienced Team Leader
Highly Collaborative
Outstanding Executive Presence
Strong Negotiation Skills
Effective Strategist
Excellent Diplomacy Skills
Extremely Organized + Detailed Oriented
Exceptional Communication Skills (Oral, Written)
Innovative, Creative + Passionate
Contact:
friedenberg.marc@gmail.com
(310)866-8847